Advancing American Elderberry Newsletter, Issue 2
The June 2026 issue of Advancing American Elderberry highlights continued progress across research, commercialization, and market development as the American elderberry industry gains momentum. Featured topics include new University of Missouri research on grower marketing strategies, expanding opportunities for value-added products, strong market forecasts for elderberry ingredients, and ongoing efforts to improve cultivars, pollination, mechanization, and processing to support large-scale domestic production.
This issue also explores the growing consumer demand for American-grown elderberries, the importance of strengthening clinical research and product quality standards, and new initiatives designed to expand regional supply chains and grower opportunities. Conference updates, funding programs, and collaborative research projects further demonstrate the industry's commitment to building a resilient, science-driven, and commercially competitive American elderberry sector.
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